Special Olympics T-shirts are now being sold at Wal-Mart. They are being sold for $7.50 with a hang tag attached that includes their mission and a statement about “Be a Fan Campaign” and you are encouraged to purchase one. The benefits to Special Olympics beyond a potential new source of revenue include the opportunity to showcase any new logos or branding campaigns on new shirts with the nation’s largest retailer in one of their busiest merchandising sections. If successful, they will develop win-win revenue share from the 6% net wholesale licensing fee that Special Olympics will be receiving.
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